
Using placeholders with MailChimp
MailChimp can use “placeholders” or “merge tags” in your design to auto-
matically insert personalized details into your message.
To use MailChimp placeholders
‣
Go to a text area within your design
‣
Right-click and choose “Insert Placeholder > MailChimp “
‣
Choose the placeholder you would like to add
A placeholder will be inserted into your text, which will later be replaced
with information from your MailChimp account.
MailChimp placeholders explained
Your details, as stored in your
MailChimp account.
Includes your address and a
download link for your vCard
Adds the recipients first name
Include a link that can be clicked for
forward your newsletter to other
recipients
Adds the recipients last name
Adds your address, as stored for a
particular list
Adds your company name, as
stored for a particular list
Includes a description of why your
customers are receiving this email,
as stored for a particular list.
Include your phone number, as
stored for a particular list
Adds the recipients email address
Add your postal address, as stored
in your MailChimp account
Add your company name, as stored
in your MailChimp account
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